Alaias Fittz.
"I transform lives by helping women believe they can do hard things. Because I did."
Featured In & Trusted By
Business Insider
EA Sports
AG1
Orgain
Orangetheory
"I transform lives by helping women believe they can do hard things. Because I did."
My story started as one girl's struggle with her body and her confidence. But the data shows it was never just my story. It's a global crisis. This is why I do what I do.
Dove Real State of Beauty Report, April 2024
33,000 women across 20 countries. The largest study ever conducted by a beauty brand. With Dr. Nancy Etcoff, Harvard University, and Dr. Susie Orbach, London School of Economics.
Alaias Fittz is the founder and CEO of The Health Co., a media and production company on a mission to reach 100 million women and change how they think about themselves, their health, and what's possible.
Her story begins in Cleveland: overweight, deeply insecure, and surrounded by a family environment marked by addiction and loss. Determined to create a different future, she lost more than 75 pounds, earned a Division I Track & Field scholarship to Michigan State University, and graduated with a double major in Accounting and Marketing.
After college, she joined EA Sports, where she created and led Field the Future, a brand marketing program that impacted more than 1,000 students annually and provided over $100,000 in scholarships for students pursuing STEM degrees. Alaias successfully pitched and secured support from organizations including Nike, Microsoft, and the NFL to help bring the vision to life.
Today, her work has generated more than 27 million YouTube views, supports a growing team of six, serves executive consulting clients, and continues to expand through her platform as Miss Lake Nona USA, competing at Miss Florida USA 2026.
She isn't just a content creator. She's proof that the story you tell yourself determines the life you build.
Let's Talk →Five pages. One mission. Click into wherever you want to go deeper.
Individual sessions, full-service brand consulting, speaking engagements, and media appearances. Built for brands, executives, and women ready to change their lives.
The full brand overview: three pillars, the data that drives the mission, the team behind it, and why 100 million women is not just a number.
Seven chapters. The weight. The family chaos. The D1 scholarship. EA Sports. The burnout. The leap. The full story, nothing left out.
More than a competition. This is a platform dedicated to helping women build confidence, take ownership of their health, and believe bigger things are possible. Follow the journey, the mission, and the impact behind the crown.
27M+ views. Challenge series. Transformation content. Health, mindset, lifestyle. Built to make you believe you can do it too. This is where the mission lives.
Exclusive content, behind-the-scenes, early access, and a community of women doing hard things together.
Every Sunday I write you the honest version, the thinking behind the hard decisions, the challenge we're taking on, and the recipes getting me through the week. Like a text from a friend who actually gets it.
The crown isn't the mission. It's the megaphone. My mission is to help women build confidence, take ownership of their health, and believe bigger things are possible for their lives.
| Competition | Miss Florida USA 2026 |
|---|---|
| Dates | July 10–12, 2026 |
| Location | Orlando, Florida |
| Title | Miss Lake Nona USA |
| Platform | Confidently Capable |
Helping women change how they see themselves. Not just their bodies, but their identity, their confidence, and what they believe is possible. When you change the way you think, you change your life.
See the Data →
Before losing 75 pounds, Alaias spent years chasing restrictive diets, quick fixes, and unsustainable solutions that left her feeling frustrated and defeated.
Her breakthrough came when she stopped focusing on becoming smaller and started focusing on becoming healthier. By building simple, sustainable habits and changing the way she thought about fitness, she transformed her life and maintained that transformation for more than six years.
Her story was later featured by Business Insider as an example of long-term, sustainable weight loss.
If you're a brand, podcast host or a woman ready to change her life, there are many ways we can work together.
or tell me more about what you're looking for
@alaias.fit · hello@thehealthco.com